With a winter storm bearing down on North Carolina, winegrowers from across the state will gather in Winston-Salem this weekend for education and business related to the state’s growing wine industry. And, of course, there will be North Carolina wine.
Winegrowers and wine enthusiasts were scrambling to get to Winston-Salem ahead of a winter storm, expected to bring snow and ice across the state. But if you have to be snowed in, what could be better than hanging out with a bunch of winegrowers? You know they’ll come prepared!
The conference includes breakouts on viticulture, enology, and business and marketing. Viticulture sessions will focus on issues related to wine grapes production: pest and disease management, soils, vineyard establishment and management, and vineyard canopy management.
For the wine producers, enology sessions will deal with topics like producing muscadine wines, using quality control tools, determining the cost of a bottle of wine, deciding what wine to make, aging in barrels, packaging, outsourcing and more.
On the business and marketing side, panelists will discuss the value of wine competitions, tasting room staff, social media and blogging, branding and marketing.
Really looking forward to hearing the “NC Wine Guys,” Matt Kemberline and Joe Brock, talk about social medial and blogging. And Saturday afternoon, Susan Dosier will over a two-part session on the “Marketing Circle of Life.”
The NC Grand Wine and Food Tasting on Friday, 5:30-7:30 p.m. is open to the public and will feature food and wine pairings and a chance to meet the winemakers and grape growers from across the state. Light hor d’oeuvres prepared by local restaurants will be paired with NC wines. Saturday evening will feature the NC Showcase of Wines, followed by an awards banquet.
Saturday morning’s business meeting will include presentations on how NC fits into the global wine market, grape production in a challenging environment and an update on rainfall by region in NC.
If you’re in Winston Friday night, brave the storm and come out to Grand Wine and Food Tasting – maybe get snowed in with a few of your closest wine grower friends. Tarheel Taps and Corks will be there to share it all.